You have the skills, the results, the five-star reviews. But if your website isn't structured correctly, a patient two streets away will find someone else first. I fix that — and make sure AI tools recommend you too.
This isn't about having a "bad" website. It's about the specific ways aesthetic clinic sites underperform on search — and why generic SEO advice makes it worse.
I start with a full audit — site speed, structure, indexation, Google Business Profile, existing rankings. Then I work through the issues methodically: rewriting thin treatment pages with content that actually answers patient questions, fixing technical problems, building citations in relevant medical and local directories.
I don't use templates. Every treatment page I work on is written for the specific procedure and the specific area, because "Profhilo near me" and "lip filler Manchester" are different searches with different patient intent, and they need different answers.
When a patient types "who is the best aesthetic nurse in Leeds?" into ChatGPT or Perplexity, something determines whose name comes up. GEO is the work of making that name yours.
It involves structuring your content so AI systems can parse your credentials, your treatments, and your location clearly. It means FAQ content that directly answers the questions patients ask AI tools. And it means building the kind of external authority — mentions, citations, reviews — that AI models use as trust signals. Most aesthetic clinics haven't started thinking about this yet. That's the opportunity.
When I ran Canova Medical in Wilmslow, I needed patients to find the clinic online. I didn't have an agency. I learned SEO by doing it — figuring out which search terms brought in consultations versus which ones brought in tyre-kickers, what treatment page copy actually converted, and why some local competitors outranked us despite having worse results.
That experience is worth more than any certification. I understand your patients' search behaviour from the inside. I know what they're looking for before they book — and I know how to make sure they find you when they look.
I work with a small number of clinics directly. No junior staff, no templates, no monthly reports that tell you things are "trending positively." Just work that moves the needle. Also relevant: Marketing for Aesthetic Nurses →
Tap or click to enlarge.
6-month organic traffic growth for a Manchester-area aesthetic clinic. No paid ads — pure SEO improvement to existing pages and Google Business Profile.
Ranking for competitive treatment keywords across the North West — including terms that had never ranked before the engagement started.
Inbound enquiries through organic search — not paid ads. These are the leads that cost nothing per click once the SEO work is in place.
From aesthetic nurses in Manchester to cosmetic surgeons in Dubai — practitioners who have worked with Angelo directly.
The "Unique Like You" campaign — created by Angelo for Canova Medical, running across UK and Italian markets. See full case study and all testimonials →
"I hated the smoke and mirrors of marketing. I used to delegate my promotions to agencies, spending a fortune with minimal results. Angelo took time to get to know me and what I do. We go through the details together. Finally, I've found someone I can trust."
"As a cosmetic surgeon, I needed a consultant who understood not just marketing, but the cosmetic surgery business inside out. No matter where I work now — Manchester, Rome or Dubai — Angelo and his advice are my secret weapon."
"I worked with Angelo at Canova Medical in Wilmslow. Once I saw how he worked and the results he brought, I asked him to work with me at my Italian aesthetic clinic. Knowing the market and the specific business makes a difference."
No pitches, no proposals before we talk. Just a direct conversation about your situation and whether I can genuinely help.
Angelo